The Super Bowl is usually known for it’s awesome commercials and Coca-Cola definitely didn’t disappoint this year. Their ad featured The Hulk chasing Ant-Man while trying to retrieve a can of Coke. But eventually the two work things out and Ant-Man helps Hulk open the can of Coke as he’s unable to because his fingers are Hulk sized.
The commercial kicks off a new marketing campaign where Coca-Cola will be releasing “Easter eggs” on their social media accounts through Valentine’s Day. The event is being called a virtual hunt and it feature Coke cans with Hulk, Ant-Man, Black Widow, Captain America, Iron Man and Falcom. You can check out the ad along with the official statement about the virtual hunt below.
“The airing of “Coke Mini” kicks off a virtual hunt for Marvel-themed Coca-Cola Mini Cans, which feature six of the world’s best-known heroes – Hulk, Ant-Man, Black Widow, Captain America, Iron Man and Falcon. Each day through February 14, Coca-Cola will release hidden clues (known as “Easter eggs”) through its social media accounts, including Facebook, Twitter, Instagram, YouTube and Snapchat. Each individual “Easter egg” will unlock a limited number of cans and provide young adults direction for the chance to obtain a limited edition six-pack of their own. Marvel-themed, limited-edition Coca-Cola Mini Cans are not available for sale in retail outlets – and only available while supplies last.”
